The story of our project is one filled with passion, creativity, and a deep appreciation for culture, art and fashion. It all began in 2011 when we set out on a mission to bring the incredible talent of designers and artists to the heart of Moscow. Over the years, our dedication to showcasing the unique contributions of these visionaries has had a profound impact on the world of art and fashion for the past four decades.
- Web: beliefmoscow.com
- Phone: +7 495 762 29 88
- Email: info@beliefmoscow.com
- Working hours: 13:00 - 21:00
- Address: Krymskiy Bridge
(entrance to the parking lot from the side of the Central House of Art)
The story of our project is one filled with passion, creativity, and a deep appreciation for culture, art and fashion. It all began in 2011 when we set out on a mission to bring the incredible talent of designers and artists to the heart of Moscow. Over the years, our dedication to showcasing the unique contributions of these visionaries has had a profound impact on the world of art and fashion for the past four decades.
- Web: beliefmoscow.com
- Phone: +7 495 762 29 88
- Email: info@beliefmoscow.com
- Working hours: 13:00 - 21:00
- Address: Krymskiy Bridge
(entrance to the parking lot from the side of the Central House of Art)
We take great pride in fostering strong connections with the international art and craftsmanship community, allowing us to curate a diverse and awe-inspiring lineup of talented individuals. From the iconic Hiroshi Fujiwara to the innovative Acronym, the visionary Sk8thing to the boundary-pushing Shinsuke Takizawa, our platform has provided these influential creators with the recognition they truly deserve.
We take great pride in fostering strong connections with the international art and craftsmanship community, allowing us to curate a diverse and awe-inspiring lineup of talented individuals. From the iconic Hiroshi Fujiwara to the innovative Acronym, the visionary Sk8thing to the boundary-pushing Shinsuke Takizawa, our platform has provided these influential creators with the recognition they truly deserve.
Our commitment to effective partnerships and long-term relations with top-tier brands has been a driving force in elevating our project to new heights. As quality ambassadors, we have established a reputation for offering only the finest in craftsmanship and design, resonating with discerning consumers both locally and internationally.
Our commitment to effective partnerships and long-term relations with top-tier brands has been a driving force in elevating our project to new heights. As quality ambassadors, we have established a reputation for offering only the finest in craftsmanship and design, resonating with discerning consumers both locally and internationally.
Operating in an international and multicultural environment, our project has grown into a global showcase of artistic brilliance. We have seamlessly managed multiple cultural activities and events, each one celebrating the rich heritage and contemporary innovation of modern art and fashion.
Operating in an international and multicultural environment, our project has grown into a global showcase of artistic brilliance. We have seamlessly managed multiple cultural activities and events, each one celebrating the rich heritage and contemporary innovation of modern art and fashion.
Looking back at our journey since 2011, we cherish the milestones we have achieved and the positive impact we have made on the creative community. As we continue to pave the way for international artists and designers, we remain inspired by the limitless possibilities that lie ahead.
With an unwavering commitment to excellence,
Arsen Markaryan and team Belief
With an unwavering commitment to excellence,
Arsen Markaryan and team Belief
Looking back at our journey since 2011, we cherish the milestones we have achieved and the positive impact we have made on the creative community. As we continue to pave the way for international artists and designers, we remain inspired by the limitless possibilities that lie ahead.
With an unwavering commitment to excellence,
Arsen Markaryan and Belief team
With an unwavering commitment to excellence,
Arsen Markaryan and Belief team
BELIEF STORY
Grand Opening
Rozhdestvensky blvd. 5/7
The story of the store began in a small apartment in the center of Moscow, where 100 people gathered for the opening. They didn't fully understand what was happening, but they knew for sure that changes were coming to the city.
The first brands that agreed to collaborate with us were Magical Design, Neighborhood, Original Fake, Rats, Wacko Maria, and WTAPS.
The first brands that agreed to collaborate with us were Magical Design, Neighborhood, Original Fake, Rats, Wacko Maria, and WTAPS.
2011
Kostas Seremetis «Dream Works»
Exhibition at Triumph Gallery
Together with the Triumph Gallery, we organized the first exhibition in Russia featuring the artist Kostas Seremetis.
2012
Black Sign Pop-up
Takanori Okamoto Trunk Show
The first Japanese person to visit Russia was Takanori Okamoto, the designer behind Black Sign. The designer met with fans of the brand and shared his story.
2013
Futura «Timewarp»
Exhibition at Schusev Museum of Architecture
Together with the Museum of Architecture, we organized the first exhibition in Russia featuring the artist Futura 2000 and launched the BELIEF Foundation*. Specifically for the exhibition, collaborative products were produced with Neighborhood, Kuumba, and M&M.
*The foundation is dedicated to organizing exhibitions and supporting young artists.
*The foundation is dedicated to organizing exhibitions and supporting young artists.
2014
Kostas Seremetis «One Day Convention»
Exhibition at BELIEF Foundation
Together with the artist Kostas Seremetis, we opened an exhibition at the BELIEF space. The exhibition lasted for one day and featured a series of printed works that the artist had created over the past 20 years.
2015
Tetsu Nishiyama "My Identification"
Exhibition at BELIEF Foundation (with support: WTAPS & Vans)
In collaboration with the Vans team, we hosted an exhibition featuring the designer WTAPS, showcasing archival models of the brand and photographs by Tetsu Nishiyama.
2016
NEW LOCATION
Leontyevsky blvd. 5
The courtyard behind the TASS building became a location where we could begin engaging with the city and implementing all our ideas for a wide audience.
2017
Vans x WTAPS
Exhibition at BELIEF Foundation
(with support: Ironchain & Sergey Kostromin)
(with support: Ironchain & Sergey Kostromin)
In support of the launch of the Vans x WTAPS collection, the store transformed into an exhibition space for a day. The event featured archival collections by Tetsu Nishiyama, a screening of a short film by Sergey Kostromin, a lecture by the founders of BELIEF, and a musical performance by Ironchain and his friends.
2017
NEIGHBORHOOD x BELIEF
During the Year of Japan in Russia, in collaboration with the Neighborhood brand, we released a capsule collection with the support of Fragment Design and Peanuts & Co.
Designer Shinsuke Takizawa presented an exhibition of his personal art collection, and photographer Yoshiki Suzuki debuted his book "Union" for the first time.
Designer Shinsuke Takizawa presented an exhibition of his personal art collection, and photographer Yoshiki Suzuki debuted his book "Union" for the first time.
2017
Nike x BELIEF
Launch Capsule Collection
During the FIFA World Cup, in collaboration with Nike, we created a capsule collection inspired by street football aesthetics.
2018
Cav Empt x BELIEF
Launch Capsule Collection
The entire team of the Cav Empt brand visited Russia for the first time, marking their arrival with a collaboration with our project and a party at the NII space.
2018
Futura "Subcultural Genetics"
Exhibition at BELIEF Foundation (with support Faces & Laces)
Together with Faces & Laces, we organized the second exhibition of the artist Futura 2000 in Russia.
2019
NEW LOCATION
Gorkiy Park
The crisis has always been a point of growth for us, and COVID-19/20 was no exception.
2020
Kirill Lebedev «KTO»
Exhibition at BELIEF Foundation (with support 404 Gallery)
The project became a continuation of our collaboration with the Moscow street art gallery NOTFOUND. BELIEF temporarily relocated there from late March to mid-June 2020 due to the reconstruction of the store building on Leontievsky Lane. During that time, Kirill (KTO) decorated the gallery space, which is situated on the 16th floor of a residential complex with a panoramic view of the city.
2020
0331c
Exhibition at BELIEF Foundation (with support 404 Gallery)
In collaboration with the Vans brand and the 404 Gallery, we organized the exhibition 0331c.
2021
...
Thanks for support.
2022
BELIEF Japan Tour
New-old chapter
For over 15 years, the BELIEF team has been traveling across Japan, making more than 100 trips. We've come to the conclusion that now is the perfect time to show our community what inspires us and fuels our work on the project.
2023
BELIEF STORY
2011: Grand Opening
Rozhdestvensky blvd. 5/7
The story of the store began in a small apartment in the center of Moscow, where 100 people gathered for the opening. They didn't fully understand what was happening, but they knew for sure that changes were coming to the city.
The first brands that agreed to collaborate with us were Magical Design, Neighborhood, Original Fake, Rats, Wacko Maria, and WTAPS.
The story of the store began in a small apartment in the center of Moscow, where 100 people gathered for the opening. They didn't fully understand what was happening, but they knew for sure that changes were coming to the city.
The first brands that agreed to collaborate with us were Magical Design, Neighborhood, Original Fake, Rats, Wacko Maria, and WTAPS.
2012: Kostas Seremetis «Dream Works»
Exhibition at Triumph Gallery
Together with the Triumph Gallery, we organized the first exhibition in Russia featuring the artist Kostas Seremetis.
Together with the Triumph Gallery, we organized the first exhibition in Russia featuring the artist Kostas Seremetis.
2013: Black Sign Pop-up
Takanori Okamoto Trunk Show
The first Japanese person to visit Russia was Takanori Okamoto, the designer behind Black Sign. The designer met with fans of the brand and shared his story.
The first Japanese person to visit Russia was Takanori Okamoto, the designer behind Black Sign. The designer met with fans of the brand and shared his story.
2014: Futura «Timewarp»
Exhibition at Schusev Museum of Architecture
Together with the Museum of Architecture, we organized the first exhibition in Russia featuring the artist Futura 2000 and launched the BELIEF Foundation*. Specifically for the exhibition, collaborative products were produced with Neighborhood, Kuumba, and M&M.
*The foundation is dedicated to organizing exhibitions and supporting young artists.
Together with the Museum of Architecture, we organized the first exhibition in Russia featuring the artist Futura 2000 and launched the BELIEF Foundation*. Specifically for the exhibition, collaborative products were produced with Neighborhood, Kuumba, and M&M.
*The foundation is dedicated to organizing exhibitions and supporting young artists.
2015: Kostas Seremetis «One Day Convention»
Exhibition at BELIEF Foundation
Together with the artist Kostas Seremetis, we opened an exhibition at the BELIEF space. The exhibition lasted for one day and featured a series of printed works that the artist had created over the past 20 years.
Together with the artist Kostas Seremetis, we opened an exhibition at the BELIEF space. The exhibition lasted for one day and featured a series of printed works that the artist had created over the past 20 years.
2016: Tetsu Nishiyama "My Identification"
Exhibition at BELIEF Foundation (with support: WTAPS & Vans)
In collaboration with the Vans team, we hosted an exhibition featuring the designer WTAPS, showcasing archival models of the brand and photographs by Tetsu Nishiyama.
In collaboration with the Vans team, we hosted an exhibition featuring the designer WTAPS, showcasing archival models of the brand and photographs by Tetsu Nishiyama.
2017: NEW LOCATION
Leontyevsky blvd. 5
The courtyard behind the TASS building became a location where we could begin engaging with the city and implementing all our ideas for a wide audience.
The courtyard behind the TASS building became a location where we could begin engaging with the city and implementing all our ideas for a wide audience.
2017: Vans x WTAPS
Exhibition at BELIEF Foundation
(with support: Ironchain & Sergey Kostromin)
In support of the launch of the Vans x WTAPS collection, the store transformed into an exhibition space for a day. The event featured archival collections by Tetsu Nishiyama, a screening of a short film by Sergey Kostromin, a lecture by the founders of BELIEF, and a musical performance by Ironchain and his friends.
(with support: Ironchain & Sergey Kostromin)
In support of the launch of the Vans x WTAPS collection, the store transformed into an exhibition space for a day. The event featured archival collections by Tetsu Nishiyama, a screening of a short film by Sergey Kostromin, a lecture by the founders of BELIEF, and a musical performance by Ironchain and his friends.
2017: NEIGHBORHOOD x BELIEF
Shinsuke Takizawa «Personal Effects» Exhibition (link)
Yoshiki Suzuki «UNION» Exhibition
During the Year of Japan in Russia, in collaboration with the Neighborhood brand, we released a capsule collection with the support of Fragment Design and Peanuts & Co.
Designer Shinsuke Takizawa presented an exhibition of his personal art collection, and photographer Yoshiki Suzuki debuted his book "Union" for the first time.
Yoshiki Suzuki «UNION» Exhibition
During the Year of Japan in Russia, in collaboration with the Neighborhood brand, we released a capsule collection with the support of Fragment Design and Peanuts & Co.
Designer Shinsuke Takizawa presented an exhibition of his personal art collection, and photographer Yoshiki Suzuki debuted his book "Union" for the first time.
2018: Nike x BELIEF
Launch Capsule Collection
During the FIFA World Cup, in collaboration with Nike, we created a capsule collection inspired by street football aesthetics.
During the FIFA World Cup, in collaboration with Nike, we created a capsule collection inspired by street football aesthetics.
2018: Cav Empt x BELIEF
Launch Capsule Collection
The entire team of the Cav Empt brand visited Russia for the first time, marking their arrival with a collaboration with our project and a party at the NII space.
The entire team of the Cav Empt brand visited Russia for the first time, marking their arrival with a collaboration with our project and a party at the NII space.
2019: Futura "Subcultural Genetics"
Exhibition at BELIEF Foundation (with support Faces & Laces)
NEED TEXT *The foundation is dedicated to organizing exhibitions and supporting young artists.
NEED TEXT *The foundation is dedicated to organizing exhibitions and supporting young artists.
2020: NEW LOCATION
Gorkiy Park
The crisis has always been a point of growth for us, and COVID-19/20 was no exception.
The crisis has always been a point of growth for us, and COVID-19/20 was no exception.
2020: Kirill Lebedev «KTO»
Exhibition at BELIEF Foundation (with support 404 Gallery)
The project became a continuation of our collaboration with the Moscow street art gallery NOTFOUND. BELIEF temporarily relocated there from late March to mid-June 2020 due to the reconstruction of the store building on Leontievsky Lane. During that time, Kirill (KTO) decorated the gallery space, which is situated on the 16th floor of a residential complex with a panoramic view of the city.
The project became a continuation of our collaboration with the Moscow street art gallery NOTFOUND. BELIEF temporarily relocated there from late March to mid-June 2020 due to the reconstruction of the store building on Leontievsky Lane. During that time, Kirill (KTO) decorated the gallery space, which is situated on the 16th floor of a residential complex with a panoramic view of the city.
2021: 0331c
Exhibition at BELIEF Foundation
In collaboration with the Vans brand and the 404 Gallery, we organized the exhibition 0331c.
In collaboration with the Vans brand and the 404 Gallery, we organized the exhibition 0331c.
2022: -
Thanks for support.
2023: BELIEF Japan Tour
New-old chapter
For over 15 years, the BELIEF team has been traveling across Japan, making more than 100 trips. We've come to the conclusion that now is the perfect time to show our community what inspires us and fuels our work on the project.
For over 15 years, the BELIEF team has been traveling across Japan, making more than 100 trips. We've come to the conclusion that now is the perfect time to show our community what inspires us and fuels our work on the project.
OUR STATEMENT:
As we stand at the intersection of two contrasting worlds, one characterized by the coldness of technology and the other by the comforting warmth of vintage, we embark on a journey of exploration to define the essence of today's ever-evolving landscape.
In the realm of technology, we are enveloped by the sleek efficiency of digital advancements, where cutting-edge innovations shape the way we interact, communicate, and experience the world. From the rapid evolution of artificial intelligence to the seamless integration of smart devices into our daily lives, technology's cold allure promises efficiency and convenience, but it also raises questions about the impact on human connection and the preservation of authentic experiences.
On the other side, the nostalgia of vintage whispers stories of the past, resonating with a timeless charm that evokes sentiments of simpler times. The classic allure of analog creations, the tactile feel of vintage objects, and the enduring craftsmanship of yesteryears evoke a sense of familiarity and sentimentality, offering a respite from the fast-paced digital age.
Amid this juxtaposition, we find ourselves seeking to define what "today" truly means. We strive to strike a harmonious balance, cherishing the innovations that drive progress while honoring the richness of heritage and tradition. It is a quest to preserve the values that ground us while embracing the boundless opportunities that technology brings.
As we navigate through this dynamic landscape, we discover that the definitions of today are not static but rather a constantly evolving tapestry, woven together by the threads of innovation, nostalgia, human connection, and cultural identity. It is in this delicate interplay that we discover the true essence of our time—a fusion of past and future, technology and vintage, paving the way for a future shaped by both progress and cherished traditions.
As we stand at the intersection of two contrasting worlds, one characterized by the coldness of technology and the other by the comforting warmth of vintage, we embark on a journey of exploration to define the essence of today's ever-evolving landscape.
In the realm of technology, we are enveloped by the sleek efficiency of digital advancements, where cutting-edge innovations shape the way we interact, communicate, and experience the world. From the rapid evolution of artificial intelligence to the seamless integration of smart devices into our daily lives, technology's cold allure promises efficiency and convenience, but it also raises questions about the impact on human connection and the preservation of authentic experiences.
On the other side, the nostalgia of vintage whispers stories of the past, resonating with a timeless charm that evokes sentiments of simpler times. The classic allure of analog creations, the tactile feel of vintage objects, and the enduring craftsmanship of yesteryears evoke a sense of familiarity and sentimentality, offering a respite from the fast-paced digital age.
Amid this juxtaposition, we find ourselves seeking to define what "today" truly means. We strive to strike a harmonious balance, cherishing the innovations that drive progress while honoring the richness of heritage and tradition. It is a quest to preserve the values that ground us while embracing the boundless opportunities that technology brings.
As we navigate through this dynamic landscape, we discover that the definitions of today are not static but rather a constantly evolving tapestry, woven together by the threads of innovation, nostalgia, human connection, and cultural identity. It is in this delicate interplay that we discover the true essence of our time—a fusion of past and future, technology and vintage, paving the way for a future shaped by both progress and cherished traditions.